Campaign Planning, Research & Design

Strategic Planning

To clarify the marketing and other challenges you face, and to help you understand the internal and external forces that affect your work, I can conduct a situational analysis—and then help you plot the best course of action. The analysis can include original research and collaboration with third-party marketing and communications agencies. See my experience working with: The Heinz Endowments, National Human Services Assembly, Ad Council, Freedom to Marry, Moldova, New Israel Fund.


It’s a challenge to identify the research you need and the budget required to conduct it. I plan, design, implement and analyze many types of qualitative and quantitative research projects, using the most sophisticated and up-to-date methods, and can help you pick the ones that are right for your needs. See my experience working with: Ad Council, Ad Council Jamaica, Bozar, Foundation For Jewish Culture, The Heinz Endowments, National Hemophilia Foundation, National Human Services Assembly, Making Opportunity Affordable, Non-Profit Arts Institution, TechSoup Global, New Israel Fund.

Campaign Development

From objective setting, research and campaign planning through implementation and evaluation, I’ve worked on scores of commercial and social marketing campaigns. I can plot out a blueprint of the people, financial and other resources you need to meet your specific goals. See my experience working with: The Heinz Endowments, Ad Council, Moldova, New Israel Fund.

© George Perlov 2019. All rights reserved.