Measuring Impact

Communications and Program Evaluation

You’ve spent precious time and money and have sweated over the strategic and creative details of your program or communications effort.  Now that it’s launched, has it moved the needle? I can create theory of change models and metrics for planning an evaluation so that you have the right data and information to understand your campaign or program’s impact and identify areas for improvement. See my experience working with: Ad Council, Bozar, Center for Artistic Activism, Foundation for Jewish Culture, National Hemophilia Foundation, Let's Get Ready, Air Traffic Control.

Media monitoring and measurement

John Wanamaker, the department store magnate once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  If you don’t plan for media monitoring and measurement, you’re likely to be as unsure as Wanamaker about the effectiveness of your communications campaigns — especially those relying on earned or donated media. I identify the best resources to monitor and measure campaign media impact, including online and social media resources.
See my experience working with: Ad Council.

© George Perlov 2019. All rights reserved.