George provided key leadership to design, fundraise and implement Atlanta’s major community research and communications initiative that helped guide The Community Foundation for Greater Atlanta and United Way in mobilizing citizens and leaders on what they perceived as the key issues. George was strategic, committed, a consensus builder, and fun.

- Alicia Philipp/President, The Community Foundation for Greater Atlanta

George is one of the main partners for our major international project devoted to developing social marketing in Russia. We appreciate his expert knowledge, professionalism, experience and variety of useful contacts in the field that helped us greatly in building strong and efficient communications between Russian and foreign experts. George's keynote presentation on Creativity, Technology and Advocacy at our international conference on social advertising received high scores from our over 500 participants, who came from many regions of Russia and several other European countries.

- Guzella Nikolayshvili/Director, Laboratory for Social Advertising, Moscow

George has a strategic marketing sense and his understanding of Canon’s multicultural environment allowed him to navigate our complex corporate structure with ease, and collaborate on a variety of high level projects. He's quick to grasp the big picture, but knows how critical the details are to any successful marketing program.  George’s contributions helped us win two EFFIE awards for our office solutions line.

- Gail Esbin/Former Director, Advertising, Branding & Marketing Communications, Canon USA

I have known and worked with George for over 10 years in several capacities and I can say with certainty that it has always been a pleasure. George is a great communicator, sees the big picture and always provides valuable input.  He is particularly strong on identifying insights and actionable outcomes from research results.  I would work with George again or hire him as a consultant in a heartbeat.

- Sandy Radoff/President, S. Radoff Associate

When I first talked to George about mounting a regional awareness-building campaign to fight a serious air pollution problem, it was all high-flying goals and broad ambition. The indispensable service he provided guided us in those first crucial months of market research and planning so that the big idea was tethered to the ground that would determine our success. We now have a reliable process that is moving us toward our goals.

- Doug Root/Communications Director, The Heinz Endowments

It's fun to work with George. He's smart, focused and knows how to ask the right questions in focus groups to get useful and actionable insights that can be applied to policies and programs. He has an ease with people that allows them to open up and speak honestly and freely.

- Alison Kadlec/Senior Vice President, Director of Public Engagement Programs and Director of the Center for Advances in Public Engagement, Public Agenda

As a member of our executive leadership team, George brought great thinking, innovation and strategic leadership to the Ad Council's research and evaluation function as well as to a host of other mission-critical initiatives. Under his leadership, we were able to vastly improve how we measure and report the impact of our campaigns. A fantastic networker and advocate for the Ad Council, he brought us the best industry thinkers and other external support that made us smarter and better positioned in the market. I'm thrilled we've been able to continue to use his services. 

- Peggy Conlon/President & CEO, The Advertising Council 

George’s combination of intellect, experience, and passion make him an invaluable contributor to any pro-social marketing assignment and client engagement. His determination to get to the root of the issue, together with his Ad Council experience, are what I appreciate most about working with him.

- Robin Raj/Co-Founder and Chief Creative Officer, Citizen Group

© George Perlov 2019. All rights reserved.